May 23, 2010

Jay Servidio On PPC Advertising for Porn Sites

By: Jay Servidio

i would like to begin by stating that I never recommend a ppc advertising campaign for a new porn site. I feel that a site would run for 6-9 months so that we can track the traffic to be able to discover the key phrases that convert to members for your particular site. Each and every site has its own math and particular key phrases that convert better. It is imperative that this info be known prior to the launching of the campaign or the vert majority of your money will be wasted.

On the subject of PPC you first need to come up with a list of key phrases that pertain to your product. When you enter them into your Google Adwords account you need to put them into the proper match setting. Google automatically puts them into Broad Match which means if your selling footballs and someone searches for how to treat athletes foot Google will run your ad and waste your money. So choose either Phrase Match which means the searcher has to come close to your key phrase or Exact Match which means it has to be a perfect spot on match of your key phrase.

Your ads should be simple and to the point. You need to create one ad for each key phrase so whatever they search for they find the phrase in the ad and key word. This will give you a high conversion ratio and success.

Start with a low budget and monitor your results several times a day. I personally have a screen open to my Adwords account always.

You need to figure out which phrases convert to clients and which phrases dont so its a constant planting and weeding. Within 90 days you should have a good feel for this. Google has an extraordinary support mechanism on their site and they also have a Google Adwords certification class you can take online. Each and every morning is a new opportunity to read and learn. This education is the equvilent of combining law school and medical school together. This education never ends and is infinitely more complicated that you can imagine from the outside looking in. But it can be had if you put in the effort daily. Understand that progress is measured in traffic and ultimately in dollars. Everything we do to manage and market our sites is measured at the end of each and every day in dollars. How much traffic did we get today? How much money did we make out of the traffic?

Each time you find an phrase that converts well expand on the phrase to include a broader interpretation of the phrase in the hopes of capturing more of the good traffic. Always be on the lookout of adding the bad traffic to the negative key words category thereby increasing the money you spend on the good and decreasing the traffic you spend on the bad. The site that I Jay Servidio manage have had a transformation over the years as I get better and better at approaching Google.


About the Author

Jay Servidio started his career in the telecom industry. Having worked for MCI, Sprint and AT&T in various sales positions starting from telemarketing up to national accounts. His ability to manage accounts always had him in the top 3% of his peers. Wanting more challenge Jay Servidio started Teleteria in 1994 to resell 900 and 970 numbers and offer custom adult website packages. Teleteria quickly became the industry leader in the adult design business and Jay Servidio started teaching classes about the business in NYC and Toronto monthly which led to guest speaking at trade shows and conferences all over the world. He has been written up in many periodicals such as a front page article in The Wall Street Journal. Teleteria also builds gaming and commercial sites and can be found at or call toll free 1 866 408 8694.

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Article Source: - Jay Servidio On PPC Advertising for Porn Sites


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