Jay Servidio Wisdom on Online Marketing
By: Jay Servidio
Less than 60 days after rolling out its Kin smartphones,
Microsoft is giving up on the teen-friendly devices
amid reportedly weak sales. The decision, even
as the company was hitting TV hard with ads promoting
the phones, will allow Microsoft to shift resources
from the Kin team to the upcoming Windows Phone
This piece of news echos the main point of what
I wrote yesterday. While no one can argue that
Microsoft and Bill Gates got us where we are today
with the pc in order to accomplish that gargantuan
feat they had to keep the focus away from the
internet. I can say unabashadly that had Microsoft
been able to do what they did and maintain a firm
grasp on the net Gates would be at the helm today
instead of sitting home trying to figure out how
to work the remote in his 50 million dollar house
and explaining to his wife that going to titty
bars once a week with his friends is actually
healthy for their marriage. The truth is there
is simply no where for Microsoft to go in the
future but down. The software we use daily on
our pc's that brought them success will be obsolete
in a few short years as we will be working in
The take away here is not just to sell all Microsoft
shares immediately, dump it, dump it all. The
take away here is you must be vigilant in how
you spend your time. Everything you do with your
time management has to be about growth and increasing
traffic. Nothing else matters. You have 5000 backlinks
to your main site? Great. Tomorrow you need 5001.
You have a 7% CTR Rate and a 10% Conversion Rate?
Great now what are you doing to get it up another
percent tomorrow? How much about Google' new opportunities
are you aware of? When is the next online marketing
seminar you are attending and how is it different
then the last one? As my good friend Bill says,
bigger, better, faster. Today its Warp Factor
10 tomorrow its... well you get the point.
Dont bother reading books on the subject because
by the time they go into print its already too
late. Find the best and the brightest minds in
he area of online marketing you are trying to
excell in and read their blogs, articles, and
tweets. Tweets? Suffering sugatash I cant believe
I have to use that word.
Dont try to get all the info on all the various
online marketing areas at once. Try to focus on
one particular area. PPC. Organic. Link building.
SEO. Social media. Get a feel, do your A/B testing.
Always be testing. Just like the guy Mitch and
Maury sent over would say ABC Always Be Closing.
A man doesnt walk on the lot lest hes ready to
buy. There are standing there waiting to give
you their money. Are you man enough to take it?
Look, you know anyone in real estate, mortgage
broker or construction that makes money today?
I dont. My real estate agent chauffeurs me to
the airport to earn the money he needs to buy
food for his kids. Thats a sad story, only problem
is sad stories aint selling this year.
The point here is get online. Sell something,
anything but learn the ABC's of online marketing.
Remember, there are no bad products, only bad
I am Jay
Servidio CEO President and Grand High Mystic
Ruler of Teleteria
and thats what I got today.
About the Author
Jay Servidio started his career in the telecom
industry. Having worked for MCI, Sprint and AT&T
in various sales positions starting from telemarketing
up to national accounts. His ability to manage
accounts always had him in the top 3% of his peers.
Wanting more challenge Jay Servidio started Teleteria
in 1994 to resell 900 and 970 numbers and offer
custom adult website packages. Teleteria quickly
became the industry leader in the adult design
business and has been since 1994. Jay Servidio
started teaching classes about the business in
NYC and Toronto monthly which led to guest speaking
at trade shows and conferences all over the world.
He has been written up in many periodicals such
as a front page article in The Wall Street Journal
and the NY Press. Jay Servidio has also appeared
on TV and Radio.Teleteria also builds gaming and
commercial sites and can be found at www.teleteria.net
or call toll free 1 866 408 8694.
(ArticlesBase SC #2778170)
Article Source: http://www.articlesbase.com/
Servidio Wisdom on Online Marketing